Where the teams started
Each team began with a specific problem. Before building anything, it had to decide who cared about that problem, why existing options fell short and which assumption about the audience or business model needed testing first.
The process
- 1
Define the problem and audience
The teams described a specific situation and checked who was affected by it.
- 2
Sketch the product and business model
They reduced the value proposition, core functions, market and possible revenue to the decisions that mattered.
- 3
Build a prototype
AI-assisted tools helped each team make a clickable version. Gaps became visible before anyone invested in complete software.
- 4
Present it and choose the next test
Each team showed its product and identified the assumption that now needed testing with real people.
Five directions, five testable ideas
The prototypes explored shared memories, media literacy, keeping clothes in use for longer, meeting people offline and making medical reports easier to understand. The subjects differed, but the working rhythm stayed the same.
What other teams can use
The point is not to produce a perfect app in two days. It is to make an idea tangible early enough to spot contradictions and learn from real users.
Would you like to make a product idea tangible with your team? We can help you choose the right format.

